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Outreach History - Other

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Health Safety Communications - (1999)
George Mason University (GMU), the Virginia Department of Motor Vehicles (DMV) and James Madison University (JMU) completed one year of partnership to promote a safer, healthier public through traffic safety communications. This project extended from January, 1999-December, 1999. 

Overall Goals: 
1. To promote a safer and healthier public through traffic safety communications such as print media, press releases, public service announcements, website links, and awareness activities. 

2. To demonstrate a positive state, university and community partnership through the involvement of key university faculty, classes, office and community work groups that respond to local safety needs and issues. 

The partnership was strongest between the campus and state personnel. The key players involved in one included: 

Mrs. Jeanne Martino-McAllister, Director, Office of Substance Abuse Research 
Ms. Susan Bruce, Assistance Director for health Promotion, University Health Center 
Dr. Thomas Syre, Associate Professor, Health 360, Health Care Marketing and Health 451, Health Program Planning 
Mr. Bruce TAylor, Instructor, Health 451, Strategies for health Change 
Lt. Scott Coverstone, JMU Office of Public Safety 
Ms. Christine Letsky-Anderson, Multimedia Development Specialist, Madison Media Lab 
Ms. Heather Thomas, Health Sciences practicum student 
Ms. Jennifer Phillips, graduate student 
Mr. Jahmony Blake, summer graphic student 

Targeted Audience 
Most of the publications and activities targeted JMU students and faculty. The press releases and public service announcements issued during Bicycle and Pedestrian Safety and Education Week reached a secondary audience in the community. 

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Last Modified: 2/12/2008